Introduction and launch of Bopla! luxury Swiss tableware in the Benelux
Bopla! (from: beau plat) is a modern Swatch-spin-off competing with top brands like Villeroy & Boch, Wedgwood and Rosenthal. From 0 to 150 POS in 2 years.
import - export
wholesale
retail
sales - marketing
exposure - pr - press
trade fairs
loyalty programs